Warner Bros. Discovery apologizes for crediting writers and directors as ‘creators’ on Max

The Max logo being displayed on a massive screen before an audience.
A view of the stage during the Warner Bros. Discovery Upfront 2023 at the Theater at Madison Square Garden. | Photo by Kevin Mazur / Getty Images

Warner Bros. Discovery’s baffling (but unsurprising) decision to lump writers, directors, and producers together as nondescript “creators” in Max’s new credits section has been met with almost nothing but contempt for reasons that should be very clear four weeks into an industry-wide writers strike. Now, the entertainment giant is apologizing for the move, blaming it on technical issues and apparently working to make things right.

In joint public statements from Writers Guild of America West president Meredith Stiehm and Directors Guild of America president Lesli Linka Glatter, both organizations lambasted Warner Bros. Discovery Wednesday afternoon for Max’s “devaluation of the individual contributions of artists.”

“For almost 90 years,…

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