Now you can shop for a new iPhone through a one-way video call

An image showing Apple’s new shop with a specialist feature
You’ll see the employee on your screen, but they won’t see you. | Image: Apple

Apple’s launching a new way to buy an iPhone. Instead of picking one up at the store or placing an order on Apple’s website, now you can get the best of both worlds by shopping for a device online with the help of an employee over a one-way video call.

The feature, called “shop with a specialist over video,” lets you chat with an Apple specialist on desktop or mobile who can guide you through the process of buying an iPhone, as well as provide more information about different iPhone features, trade-in offers, financing, and iOS. While you’ll see the person on the other end of the call in a thumbnail that appears on your screen, they won’t see you. That means you can even make the call from a device that doesn’t have a camera, although…

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